Variety development: Long live tastiness

Forever in search of the best taste, we’ve set up test fields all over the world for old and new varieties. In doing so, we exclusively use natural crossbreeding methods and abstain from genetic modification.

It then takes about 7 years before one strawberry variety finally comes out as the winner among the many million plants. The fact that all the effort is worth is demonstrated by our successful strawberry variety Inspire – with already 17 million plants being produced, it does honour to its name.