VALUE CHAIN

Point of Sale: We act together

Together with persons responsible for the fruit and vegetables at the supermarket, our fruit-enthusiastic sales team plans how to best display the products of our SanLucar Brand at the POS, so that the consumer finds the fruit and vegetables as fresh as possible.
Because each supermarket has its individual character, we give tips on how to make the section more vibrant and train supermarket employees on the special characteristics of the various fruits and vegetables.
To provide consumers with an even better orientation at the POS, we’ve developed a taste concept for our diverse assortment of tomato, apple and mandarin varieties. This allows each consumer to directly find what’s right for him or her, whether it’s sweet, sour, mild or crisp. We also support sales with tastings and offer recipes, tips on fruit and vegetables and on a healthy diet.